DIGITAL MARKETING

Digital Marketing is a job-oriented program focused on promoting brands, products, and services through online platforms and digital channels. The course equips learners with the skills to plan, execute, and optimize digital campaigns to reach the right audience and achieve measurable business results.

Students learn search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), content marketing, email marketing, Google Ads, analytics tools, and performance tracking. The program also covers website optimization, lead generation strategies, and real-time campaign management.

Graduates of Digital Marketing can pursue careers as Digital Marketing Executives, SEO Specialists, Social Media Managers, Performance Marketers, and Content Strategists in agencies, startups, and corporate organizations. The course emphasizes practical tools, live projects, and industry-relevant marketing strategies.